What is
Economy of Love
Economy of Love is a certification standard for products that are sustainable, ethical and transparent throughout the supply chain. We believe that through a transparent economic system, responsible consumers and producers can actively protect nature, and ensure that every person across the supply chain is fairly compensated and protected from exploitation. Economy of Love is also a community of companies, farms and consumers working to create an economy based on respect, and compassion towards people and nature.
Economy of Love was initiated by an organic farmer’s association called The Egyptian Biodynamic Association (EBDA), to support sustainable farmers, companies and consumers.
We Believe in
Creating Balance
We define a sustainable economy as one that serves the global community in the long term. To do so, our outlook must be holistic. We must do business, but also develop our communities through education, protect the earth and its balance, and create fair and dignified working environments. At Economy of Love, we define this sustainability as the balance between the four dimensions of society, economy, culture, and environment. Imagine a world that cares about economic benefit but gives little value to protecting the environment, the people’s livelihood, and the development of communities. That imbalance inflicts harm on people and creates an unsustainable economy that destroys nature.
The wheel of balance and the four dimensions are the basis of our principles and the criteria on which the certification standard is built.
Culture
The empowerment of life-long learning, well-being and creative engagement with each other and the community.
Society
The promotion of fair and dignified working conditions in which every individual feels safe and respected.
Environment
The active regeneration of the environment through biodynamic farming, and sustainable production practices.
Economy
The fair creation and distribution of value to all stakeholders through a transparent economy that accounts for external costs of production practices on society and the environment.
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Transparency
enables responsible consumers and producer to collaborate and choose a positive impact
To facilitate collaboration and transparency, Economy of Love created impacTrace. This enables consumers to access information about their products through scanning a QR-Code on the package. Consumers can explore details on how their products were made, and what measures were taken to ensure they are ethical and sustainable.
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Choose Your Impact
Make mindful purchasing decisions that leave a positive impact on people and the environment
Buy organic, local, and ethical. Our choices matter.
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