EoL in April 2025
Biodynamic Preparations Workshop at SEKEM Farm
A comprehensive workshop dedicated to biodynamic agricultural practices, held at SEKEM Farm. The event featured hands-on sessions and interactive learning focused on sustainable and regenerative farming methods.
Media coverage captured detailed footage of the preparation processes, participant engagement, and educational discussions aimed at promoting organic and biodynamic farming techniques report.
Carbon Credits Certificates Distribution Event at HU
The Carbon Credits Certificates Distribution Event celebrated a significant milestone in supporting sustainable agriculture and climate action. The event honored participating farmers with their Carbon Credit Certificates and was attended by several distinguished guests, including:
Dr. Mohamed Farid, Chairman of the Financial Regulatory Authority
Major General Dr. Abdel Fattah Mohamed Serag, Governor of Sohag
Major General Dr. Alaa Ibrahim Abdel Moaty, Governor of Kafr El-Sheikh
Major General Dr. Hesham Abu El Nasr, Governor of Asyut
Dr. Eng. Hazem El-Deeb, Deputy Governor of Beheira
Participatory Guarantee System (PGS) Updates
On April 15th, a comprehensive training session on the Kobo system for the PGS (Participatory Guarantee System) checklist was conducted by Eng. Buthaina Elhosieny for 30 engineers representing various governorates. The objective of the training was to equip these engineers with the necessary knowledge and skills to effectively train peer reviewers on the PGS system and guide them through the auditing process. The session comprised both theoretical and practical components: the theoretical part covered the principles of the PGS approach, its operational framework, and its benefits to smallholder farmers; while the practical part focused on the auditing process itself, including detailed instruction on how to utilize the Kobo-based checklist during audits.
Women’s Empowerment in Rural Egypt Moderators’ Training Session
As part of the Women’s Empowerment in Rural Egypt Project, a one-day training session for moderators was successfully conducted on April 13, 2025. This initiative marks an important step toward enhancing the health, wellbeing, and economic empowerment of women in rural communities.
The session brought together 12 moderators three from EBDA and nine from RDC under the supervision of Nana, a holistic health coach specializing in women’s health. She was supported by representatives from both EBDA and the project team.
The training focused on assessing the working conditions of women in SEKEM factories through site visits and observation. Insights from the day emphasized the need for tailored health and wellbeing sessions, aligning closely with the project’s goals.
In addition, moderators and supervisors engaged in planning future activities, scouting locations, and identifying potential participants for the first training group. The day concluded with clear plans and renewed motivation to continue building sustainable empowerment opportunities for women across rural Egypt.
Carbon Credits for SEKEM Suppliers
During a recent event with SEKEM suppliers, EoL carbon credits were purchased and distributed among participants to offset their individual carbon footprints. This initiative reflects the growing commitment of local partners to take meaningful climate action through verified EoL-certified mechanisms.
Afforestation and Awareness Efforts
To further support environmental restoration, Concrete has planted trees as part of the afforestation and reforestation efforts in Wahat. A site sign will soon be installed to mark the plantation area. The team is also producing a video documenting the tree-planting initiative to inspire and encourage other Egyptian brands to take similar steps toward sustainability.
DoPay & NBE Projects Progress Batch Completion
The first batch of payments, involving 1,114 farm owners, has been successfully processed and sent to the bank, initiating the creation of Visa cards for farmers. The total number has now reached 1,246 farmers this month.
So far, 650 activated cards have been distributed to farm owners, and the team continues to work collaboratively to resolve existing technical and logistical issues.
Farmers Benefits
Farmers can withdraw their funds with no deductions.
They are entitled to five free transactions per month.
They can use their cards for purchasing needs through BOS methodologies.
The next step is to enable transactions via the InstaPay app.
The service also allows wireless withdrawals for greater convenience.
Partnership with Concrete Fashion House
As part of our collaboration with Concrete, the Economy of Love developed a custom hang tag for the brand’s new clothing collection. The tag highlights that Concrete has offset its emissions through EoL-certified carbon credits, purchasing 1,000 credits via the Egyptian Stock Exchange to cover Scope 1 and Scope 2 emissions.
In addition, Concrete launched a dedicated impactTrace webpage, now hosted on the EoL website. By scanning the QR code on the hang tag, consumers can explore the brand’s environmental impact and trace each item back to the farmers who cultivated the cotton.
Meeting Highlights
A coordination meeting was held on April 23, 2025, between the DoPay team and our project team to discuss ways to improve data transmission, address system challenges, and enhance the speed of card delivery to farmers.
A new batch is currently being prepared to be sent to DoPay in the coming period.
NBE
- The total number of cards distributed to farmers from the National Bank of Egypt is 1,384 cards
- The current updates include reaching 1,349 active cards
- The remaining 44 cards will be activated in the coming days.
- The team continues to solve the existing problems, numbering 12, and is preparing to close the stage soon In cooperation with engineers of EoL and the bank.
Women’s Empowerment in Rural Egypt Moderators’ Training Session
- Total Views: 6,500+
- Accounts Reached: 1,100+
- New Followers: 56, reaching a total of 1,592 followers
- Total Reach: Over 3 million people
- New Followers: 30,000, bringing our total to 100,000 followers
- Video Views: 6.5 million+
- Content Interactions: Over 30,000 (Likes, shares & comments)
- Link Clicks: Over 50,000
Linkdin
New Followers: 100, with a total of 4,834 followers
- Page Visitors: 250 new visitors
- Reach: Over 1,700 new members
Youtube
- Total Views: Nearly 13,000
- New Subscribers: Over 100
- Top Performing Video: Hibiscus and How to Store It – 7.4K views
- Traffic Source: 94.5% of YouTube traffic came from Facebook clicks
EoL Communication Team
Mandarin Crop Learning Videos
A series of 4 instructional videos focused on best practices for cultivating Mandarin crops. Aimed at enhancing agricultural knowledge among farmers and field staff.
Combined Learning Videos Moringa & Sesame Crops
2 detailed and combined learning videos were produced to demonstrate sustainable cultivation techniques for both Moringa and Sesame crops.
Short-Form Video Content (Reels)
A total of 8 engaging reels were created to support outreach and education across social platforms:
-Reels providing learning tips focused on Henna and Thyme crop production.
Reels showcasing the stories of “Climate Heroes” within our community.
-Reel summarizing the Carbon Credits Certificates Distribution Event, created for broad audience engagement.
Promotional Ad Videos
12 short-form videos were developed specifically for digital advertising campaigns. These videos are designed for high-impact storytelling and brand visibility on social media and digital platforms.
EoL achievements
EoL Farmers’ Training (April 2025)
EBDA extension engineers successfully registered 532 new farms in April that included 2,105 farmers with a total area of 9,600 acres.
EBDA total registered information in the until April, 2025 as follows:
Total farms: 5,988 farms registered
Total area in acres: 114,519 Feddan
Total farmers: 26,204 farmers registered
