EoL in March 2025
Marketing and Media Team
Milestones Achieved
Reached 50K likes and followers on Facebook!
Heavily working on boosting posts and increasing engagement.
Received 800+ messages, with over 100 farmers expressing interest in registering their farms with EBDA—an impressive milestone!
YouTube Growth: We now have 1.31K subscribers on YouTube, showing steady progress in expanding our video content reach.
Economy of Love (EoL)
- Published Posts: 13 (Reels, Carousels, and Static Posts)
- Campaign Testing: Currently testing new campaigns and awaiting results.
- Social Growth: The Facebook page now has 14K followers and likes, showing continued progress.
EoL Promotional Video
A long-format video introducing the Economy of love (EoL) was produced. This video is designed to be a key promotional tool on social media platforms, showcasing EBDA’s mission, impact, and core activities to a broader audience.
Mandarin Learning Videos
We edited four videos aimed at facilitating Mandarin language learning. The editing process focused on improving clarity, adding engaging visuals, and ensuring smooth transitions to enhance the learning experience.
Social Media Reels
A total of seven new reels were created for social media, covering a variety of themes related to agriculture, sustainability, and community engagement. These short-form videos are crucial for increasing audience interaction and spreading awareness about EBDA’s activities.a
EoL Achievements
1. Registration of Three New Orange Farms in the FDA: Registration of orange farms in the FDA
2. Registration of an 18-Acre Farm: A new 18-acre farm has been registered with the EBDA. Eng. Attia followed up with the facebook messages by calling them and reaching out with the farmers.
3. Fairtrade Corrective Actions: Collecting the required documents for the fair-trade audit that was held last January to submit it in the Flocert. Fair-trade technical support meeting to resolve the corrective actions for the Flocert
Field Missions
Fayoum Mission – Calendula Flower Cultivation
The team traveled to Fayoum to document the cultivation process of calendula flowers, an important medicinal crop with numerous applications.
Filming focused on the different growth stages, harvesting techniques, and insights from farmers about the benefits and challenges of cultivating this crop
Minya Mission – Intercropping Practices
A second field mission took place in Minya, where the team filmed the practice of intercropping, an innovative agricultural method that involves growing two or more crops together to maximize land use and improve soil health.The footage captured includes expert explanations on the benefits of intercropping, visual demonstrations of different crop combinations, and insights from local farmers adopting this technique.
Empowering Women in Rural Egypt Project Kick-off Event
The Economy of love is proud to be part of the “Empowerment of Women in Rural Egypt Project”. This project aims to enhance the socio-economic standing of women in rural communities through collaborative efforts and innovative programs. As part of the project we are responsible for Recruiting three moderators to lead focus groups for women. Collaborating with The Integral Development Action of Minia (IDAM),It’s a Catholic Coptic Archbishopric in Minia responsible for marginalized individuals to achieve human dignity through empowering communities, to share expertise on saving and loan boxes for financial empowerment.
Establishing around 13 groups with 10-20 women each to foster leadership and community development.
The Economy of love (EoL) is proud to be part of the “Empowerment of Women in Rural Egypt Project”
This project aims to enhance the socio-economic standing of women in rural communities through collaborative efforts and innovative programs. As part of the project we are responsible for Recruiting three moderators to lead focus groups for women. Collaborating with The Integral Development Action of Minia (IDAM),It’s a Catholic Coptic Archbishopric in Minia responsible for marginalized individuals to achieve human dignity through empowering communities, to share expertise on saving and loan boxes for financial empowerment.
Establishing around 13 groups with 10-20 women each to foster leadership and community development.
Participatory Guarantee System (PGS) Updates
Engineers monthly training
On March 9th, a training session on the Participatory Guarantee System (PGS) and the PGS checklist on Kobo was conducted for EBDA engineers to ensure they remain up-to-date with the system and auditing process. The session included 101 engineers from all governorates and was structured into two main sections. The first section focused on the peer reviewers’ incentive system, discussing ways to improve the process to ensure timely monthly transfers without delays. The second section covered the Kobo PGS checklist, where participants went through each point in detail to ensure a clear understanding of all checklist questions.
Additionally, the session included planning for upcoming training initiatives. A Training of Trainers (ToT) session for new engineers is scheduled for April, equipping them with the necessary skills to train peer reviewers. Furthermore, plans were made for peer reviewer training sessions, which will be conducted by EBDA engineers across all governorates.
EoL Information Technology Department
Nearly the team have finished collecting data and now we’re working on the validation , testing phase simultaneously, for the new carbon registry platform
Total farms: 4976 farms registered
Total area in acres: 95,860 Feddan
Total farmers: 22,269 farmers registered
